The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
Podcasting since 2022 • 89 episodes
The Accepted Authority
Latest Episodes
89 - The Five Ages Of Marketing For Consultancy Firms
Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services....
•
16:08
88 - Promotion V Positioning
Most consultancy firms tend to work on promotion as their marketing strategy, judging by their websites and the way they present themselves and their firms both online and in networking meetings. However, from what I see, promotion create...
•
15:25
87 - The Question Your Marketing Must Answer
There is one critical question your marketing must answer, if you are going to be able to create relevant marketing messages that connect with your ideal clients.I see a lot of marketing from consultancy firms that fails to answer this ...
•
16:00
86 - How Much IP Should Consultants Give Away?
Many consultants have a fear that if they give away any or much of their valuable intellectual property in their marketing process, the recipients will use that material to solve their own problems instead of coming to the consultant who provid...
•
20:08
