The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
The Accepted Authority
87 - The Question Your Marketing Must Answer
There is one critical question your marketing must answer, if you are going to be able to create relevant marketing messages that connect with your ideal clients.
I see a lot of marketing from consultancy firms that fails to answer this question. The result is failure to attract the attention of ideal clients and an inability to attract regular new sales opportunities.
When you do answer this question, it makes the world of difference.
You find potential clients seeking you out. They come to you ready to buy. They already see you as the market authority when they come.
How can the answer to one question make such a difference.
Find out in this week's Accepted Authority episode.
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