The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
The Accepted Authority
86 - How Much IP Should Consultants Give Away?
Many consultants have a fear that if they give away any or much of their valuable intellectual property in their marketing process, the recipients will use that material to solve their own problems instead of coming to the consultant who provided the material to ask for their help.
The conundrum is that we know that if we give away some of our IP it will enhance our authority positioning and attract some potential clients to want to work with us. However, if we give too much, we will suffer from people using that information without our help.
The question is: how much should we give away?
How much is too much?
How should we create the content that we provide our market in a way that it attracts them and motivates them to want our help instead of doing it themselves?
In this episode, I answer those questions and describe a successful format for providing educational content that elevates your authority and gets clients wanting to work with you, no matter what price you charge.
Learn more at https://businessflightpath or book a call with Greg at https://businessflightpath.com/ss
