The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
The Accepted Authority
83 - How To Be Attractive To Your Target Market
Many consultancy firms do a lot of activities in their marketing with the aim of attracting their target market. But do these activities actually attract?
A lot of the activities I see consultancy firms engaging in don't get the results the owners of those firms are looking for. They don't attract.
Instead of doing things to try to attract more clients, I believe more owners of consultancy firms should be focusing first on making their firm more attractive to the target market. Many firms are not attractive, therefore whatever activities they try to attract their target market will fail.
What does it take to be attractive to your target market?
In this episode, I reveal the three essential elements of making your consultancy firm so attractive to your target market that you will have prospects lining up at your (virtual) door hoping you will take them on as clients.
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