The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
The Accepted Authority
74 - Marketing Consulting Services Effectively
Marketing your consulting services as a consultant or owner of a consulting firm is often a challenge to conduct effectively. By effectively, I mean that your investment in marketing actually delivers new clients rather than just getting exposure on social media or being seen by your market but not getting results.
The marketing efforts I see from consultants often seems to lack the right strategy. I see lots of tactical marketing attempts that promote consultants and their services, but they fall flat in terms of building authority and getting sales.
In this episode, I discuss why most marketing for consulting services fails to deliver desired results and how to do marketing effectively, to get new clients and new sales.
I invite you to access our free resources to learn more about effective marketing of consulting services at https://businessflightpath.com.
