The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
The Accepted Authority
63 - Critical Consulting Services Marketing Mistakes
Marketing consulting services is typically a challenge for owners of consulting firms and there are a number of critical mistakes that typically undermine the success of marketing campaigns.
In this episode, I expose the top three marketing mistakes that kill the chances of success in marketing and identify the underlying faulty beliefs many have that lead to these mistakes.
I also reveal the keys to turning the mistakes around in order to create marketing that works like a machine in delivering highly qualified and receptive opportunities consistently and predictably.
As I was only able to expose three of the ten mistakes I have identified in my 30 years of experience working with consulting firms, I have prepared a guide, titled 10 Mistakes That Explain Why Marketing Your Consulting Services Doesn’t Work – And How To Make It As Reliable As A Machine.
You may have free access to a copy of the 10 Mistakes guide at:
https://members.businessflightpath.com/10-mistakes
