61 - Be Seen As the Authority

As consultants looking for new clients, it's important to establish a level of authority when someone comes across us, whether we have initiated the contact or if they have stumbled upon some of our content.  Without that authority, we can easily undermine our efforts that have earned their attention and perhaps even gained their interest.

However, without the assets we need to be seen as the authority, we fail to answer the questions our potential clients will have about our capabilities, and level of understanding of their situation and whether we can actually solve their problems.

In this episode, I highlight two personal experiences where the potential service provider, offering me their services, has failed the authority test and left me wondering how credible they are, which meant that even though I might have been interested in what they were offering, they had failed to gain my trust that was needed for me to take the next step to contact them.

I then further detail what is required and what is worth investing your time and effort into to be able to build the assets to be seen as the authority.

If you need support to help you with this process, please reach out to me through my website at https://businessflightpath.com