The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
The Accepted Authority
52 - Bridge The Gap From Commodity To Authority
Many consultancy firms suffer from a lack of differentiation from their competitors, which leads to them being considered as a commodity in their market. This situation creates stress in the sales process where they often have to present a proposal and sharpen their pencil on pricing to win a new client.
The remedy to this scenario is to be seen as the Accepted Authority in the market. As an authority you have more power in the relationship with clients and the ability to win more sales on your own terms. But how do you transition and bridge the gap from commodity to authority?
In this podcast episode, I reveal the quick way I was able to make that transition, and it doesn’t require writing a book. I also discuss the way many consultants are getting this wrong and what to do to have immediate impact.
