The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
The Accepted Authority
49 - Create Your Own Clients (Even When Their Not In The Market For Your Services)
Most consultants and consultancy firms tend to wait for their clients to come to them, either from referrals, or sometimes from inbound marketing. But in my experience, waiting for clients to come to you is too slow and does not give you enough control over the process of client acquisition for you to grow your business predictably or sustainably.
When you develop and systemize the process of creating your own clients, rather than waiting for them to come to you, you can grow your business much quicker and with less frustration. You can avoid the ups and downs that many consultants experience in their sales cycles and work flows, being busy one month but quiet the next, or not knowing where your next client of project is coming from.
Find out how you can create your own clients in this podcast episode.
