What does it really take to create authority and be seen as the accepted authority in your market?
Some people say you need to write a book. But how many authorities do you know who have written a book, but still have hundreds of copies sitting in their garage or cellar. They have never been best sellers, but they are still authorities in their market.
Every authority has to have a message. It's not about the vehicle that delivers the message, e.g. a book, but about having a message that attracts followers.
How do you create a message like that?
A lot of people try and get it wrong.
In this episode, I reveal the way to create a message that creates authority. If you learn this process, you will attract followers and clients without effort.
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