The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
The Accepted Authority
60 - Action Compelling Content For Consulting Services
Many consultants use content such as articles, video training, ebooks, webinars, etc to educate potential clients and attract them to their services. However, most such content merely provides information to the consumer, without them taking the action that the producer of the content wants, e.g. booking a sales meeting.
In this episode, I reveal a principle arising from a historical event from 400BC, that makes the difference between content that informs and content that compels action. We want the consumers of our content not just to learn something from our content, but to be compelled to take action because of it. I highlight the important concepts you must employ to ensure your content is action compelling content and not just one of the many informative pieces you will find on LinkedIn or wherever else you post content.
If, after listening to the podcast, you would like to explore how you can produce action compelling content more often, I invite you to book a call with me by going to this link:
https://businessflightpath.com/ss
