The Accepted Authority
In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
The Accepted Authority
54 - The 5 Critical Questions Your Marketing Must Answer
Most marketing for consultancy firms falls short of systematically attracting new premium clients consistently and predictably, because it fails to answer the critical questions that are in the minds of the clients.
Most marketing, particularly what we see on consultancy firm websites is flawed and makes some significant mistakes that render the marketing weak and ineffective. In the podcast, I reveal the three most critical mistakes I see on consultancy firm websites. I also reveal the five critical questions your marketing must answer, if it is to penetrate the psychological defences that all buyers have, particularly when a significant investment is required. When you answer these questions satisfactorily, you will satisfy the concerns of your potential clients and see them approaching you with hope, trust and willingness to engage, in a way that your competitors could barely hope for.
