Most consultancy firms make a big mistake in their marketing that slows down their progress to new sales and acquiring new clients or may prevent them having an opportunity with some potential clients at all.
There is a predominant tool on most consulting firms' websites that asks for too much too soon. That is typically the innocuous "Contact Us" form. What comes with that form most often is the offer of a free initial consultation. What is meant to be an easy and fast way for potential clients to move towards working for you is actually the biggest barrier. That is the case because it violates natural human relationship building principles.
There is a faster way to sales that is achieved by actually slowing down the process. However, it ends up being faster, because it mirrors natural human relationship principles.
In this week's episode, I explain how the fast way to sales ends up being slower than the seemingly slower approach I recommend, an how mirroring natural human relationship development principles in your marketing will get you clients faster.
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